CRM & Automation
How AI is Making Email Marketing More Human
It sounds counterintuitive, but AI can help you create more personal, human-centric email campaigns. Here's how.
John Smith
May 17, 2024
Artificial intelligence in email marketing isn't about robotic, impersonal messages. It's about using data to understand your subscribers on a deeper level and deliver content that truly resonates. AI helps you scale personalization to feel like a one-on-one conversation.
Sentiment Analysis
AI can analyze customer feedback and previous email interactions to gauge sentiment. This allows you to tailor your tone and messaging, sending more empathetic and effective communications.
Send Time Optimization (STO)
Instead of blasting your entire list at once, AI-powered STO tools learn the individual engagement patterns of each subscriber and deliver your email at the exact time they are most likely to open it.