Content Marketing
Mapping Content to the Marketing Funnel
Create a content strategy that guides customers from awareness to purchase by mapping content types to each stage of the marketing funnel.
Emily White
June 7, 2024
Effective content marketing isn't just about creating great content; it's about delivering the right content to the right person at the right time. This means mapping your content to the different stages of the marketing funnel: Top, Middle, and Bottom.
Top of Funnel (ToFu): Awareness
At this stage, your goal is to attract a broad audience and introduce them to your brand. Content types include blog posts, social media updates, infographics, and videos that address your audience's pain points and questions.
Middle of Funnel (MoFu): Consideration
Here, you need to nurture leads and build trust. Effective MoFu content includes case studies, white papers, webinars, and in-depth guides that showcase your expertise and solutions.
Bottom of Funnel (BoFu): Decision
At the bottom of the funnel, your content should persuade leads to choose your product or service. This includes free trials, demos, customer testimonials, and detailed product comparisons.