10 Actionable CRO Tips for Your eCommerce Store

In eCommerce, traffic is only half the battle. The other, arguably more important half, is converting that traffic into sales. This is where Conversion Rate Optimization (CRO) comes in. By making strategic improvements to your website's user experience, you can significantly increase the percentage of visitors who make a purchase. Here are 10 tips to get you started.

1. Simplify Your Checkout Process: Reduce the number of fields and steps required to complete a purchase. Offer guest checkout.
2. Use High-Quality Product Images and Videos: Allow customers to see your products from multiple angles. Videos showing the product in use are even better.
3. Display Social Proof: Feature customer reviews, ratings, and user-generated content prominently on product pages.
4. Implement a Clear Call-to-Action (CTA): Make your 'Add to Cart' and 'Buy Now' buttons stand out with contrasting colors and compelling text.
5. Optimize for Mobile: Ensure your website is fully responsive and easy to navigate on a smartphone. A clunky mobile experience is a conversion killer.