Future of Marketing
The Cookieless Future: Thriving with First-Party Data
As third-party cookies crumble, a robust first-party data strategy is no longer optional—it's essential. Here's how to build one.
Jane Doe
April 26, 2024
The digital advertising landscape is undergoing a monumental shift with the deprecation of third-party cookies. Marketers who have relied on them for targeting and measurement must pivot to a new approach centered on first-party data—the information you collect directly from your audience.
Strategies for Collecting First-Party Data
We'll cover actionable strategies for collecting valuable first-party data, including interactive quizzes, gated content, loyalty programs, and newsletter sign-ups. The key is to provide a clear value exchange.
Leveraging a Customer Data Platform (CDP)
A Customer Data Platform (CDP) is crucial for unifying your first-party data from various touchpoints (website, app, CRM, etc.) into a single, coherent customer profile. This unified view is the foundation for personalized marketing in a cookieless world.