AI & SEO
Adapting to a World of Zero-Click Searches
With more answers appearing directly in Google's search results, how can you adapt your SEO strategy to win in an era of zero-click searches?
Alex Johnson
May 3, 2024
A "zero-click search" occurs when a user's query is answered directly on the search engine results page (SERP), without them needing to click on any links. With the rise of Featured Snippets, Knowledge Panels, and AI Overviews, these searches are becoming more common. So, how do you adapt?
Optimize for SERP Features
The goal is to own the SERP real estate. Focus on optimizing your content to appear in Featured Snippets, "People Also Ask" boxes, and other SERP features. This builds brand visibility and authority, even without a click.
Focus on Brand and Long-Tail Keywords
While informational queries may lead to zero clicks, searches for specific brands or complex, long-tail questions are still likely to drive traffic. Double down on content that targets these high-intent queries.