AI Tools Platform
Driving 50k Sign-ups for an AI Tools Platform with Performance Testing
Through rigorous performance testing of creatives and landing pages, we drove 50,000 sign-ups for a new AI tools platform in its launch phase.
50k
New User Sign-ups
60%
Lower than Projected CPL
Rapid
Market-Fit Identification
Client Overview
Synth AI provides a suite of generative AI tools for creative professionals. They needed to acquire a large user base quickly to gather feedback and demonstrate market traction.
The Problem
As a new platform in a fast-moving space, they needed to figure out what messaging and use cases would resonate most with their target audience. They had limited budget and couldn't afford to waste it on ineffective campaigns.
Our Strategy
Our strategy was built on rapid, high-tempo performance testing. We used Meta and LinkedIn ads to test dozens of different value propositions, ad creatives, and audience segments simultaneously. The goal was to quickly identify the winning combinations and scale them.
Execution
We created multiple landing pages, each tailored to a specific use case (e.g., "AI for writers," "AI for designers"). We ran a high volume of low-budget ad sets, constantly monitoring performance and reallocating budget to the winners in real-time. Our AI tools helped to automate the creation of ad variations.
The Results
The performance testing approach allowed us to find a highly effective marketing formula within weeks. The campaigns drove 50,000 new user sign-ups in the first three months. The cost per sign-up was 60% lower than initial projections, allowing the company to extend its marketing runway.
Synth AI acquired 50,000 new users in three months via rapid performance testing on Meta and LinkedIn. The approach identified high-performing ad creatives and audience segments, resulting in a 60% reduction in cost per sign-up compared to initial projections.