Apparel
How an Apparel Brand Lifted Conversions by 40% with A/B Tested Landing Pages
By continuously A/B testing their landing pages, an online apparel brand, Urban Threads, increased their conversion rate by 40% and significantly improved ROAS.
40%
Conversion Rate Lift
40%
ROAS Improvement
Data-Driven
Optimization Process
Client Overview
Urban Threads is a D2C apparel brand targeting a young, trend-conscious audience. They drive a lot of traffic from paid social ads but struggled with conversions.
The Problem
Their ad traffic was not converting well. Their generic landing pages had a high bounce rate, and their conversion rate was stuck at 1%. They were leaving a lot of money on the table.
Our Strategy
Our strategy was to implement a rigorous A/B testing program for their landing pages. We hypothesized that creating dedicated landing pages for different ad campaigns and audience segments would significantly improve conversion rates.
Execution
We used a landing page builder to rapidly create and test different versions of their pages. We tested headlines, hero images, calls-to-action, social proof elements, and page layouts. Each major ad campaign was directed to a custom-built, optimized landing page.
The Results
The results of the A/B testing were dramatic. The optimized landing pages led to an overall 40% lift in the conversion rate, from 1% to 1.4%. This increase in conversion rate directly improved their ROAS from their paid ad campaigns by 40%, making their entire marketing operation more profitable.
Urban Threads increased its conversion rate by 40%, from 1% to 1.4%, by implementing A/B testing on dedicated landing pages optimized for different ad campaigns and audience segments. This directly improved their ROAS from paid ad campaigns by 40%.