Automotive Retailer
Driving Foot Traffic and Sales for an Automotive Retailer with Google Local Ads
A hyper-local advertising strategy using Google Local Ads and inventory-based search campaigns drove a 40% increase in dealership visits and a 15% in car sales.
40%
Increase in Dealership Visits
15%
Increase in Car Sales
3x
Return on Ad Spend
Client Overview
Precision Motors is a multi-location car dealership. They wanted to increase in-person visits from local buyers and promote their current vehicle inventory.
The Problem
They were struggling to connect their online advertising efforts to offline results. They were not effectively reaching potential car buyers in their immediate vicinity.
Our Strategy
We leveraged Google's local ad formats to put Precision Motors on the map. This included optimizing their Google Business Profiles for each location and running Local Service Ads and vehicle inventory ads that appeared in search and on Google Maps.
Execution
We connected their vehicle inventory feed to Google Ads, allowing us to run dynamic ads showcasing specific cars in stock. The local campaigns were geo-targeted to a 15-mile radius around each dealership. We used call and direction tracking to measure the campaign's impact on offline actions.
The Results
The campaigns led to a 40% increase in verified dealership visits from online ads. The inventory-specific ads were highly effective, contributing to a 15% increase in overall vehicle sales. The dealership saw a 3x ROAS based on attributed sales.
Precision Motors increased dealership visits by 40% and overall vehicle sales by 15% by using Google's local ad formats, including Local Service Ads and vehicle inventory ads. The campaigns targeted a 15-mile radius around each dealership, resulting in a 3x ROAS.