B2B SaaS
How a B2B SaaS Grew SQLs by 120% with LinkedIn Ads and Email Nurturing
A sophisticated lead generation strategy using LinkedIn Ads to capture leads and an automated email sequence to nurture them resulted in a 120% increase in Sales Qualified Leads (SQLs).
120%
Increase in SQLs
2000+
New Leads in Q1
30%
Higher Lead-to-Customer Rate
Client Overview
DataWeave is a B2B SaaS company providing data analytics solutions for enterprise clients. They needed to generate more high-quality leads for their sales team.
The Problem
Their lead generation efforts were inconsistent and not providing the sales team with enough qualified opportunities. They had no system in place to nurture leads that were not yet ready to buy.
Our Strategy
We created a lead generation machine. We used LinkedIn Ads to promote a high-value gated asset (a research report). Once a user downloaded the report, they were entered into an automated email nurturing sequence that provided additional value and educated them about DataWeave's solution, ultimately leading to a demo request.
Execution
The LinkedIn campaign targeted specific job titles, industries, and company sizes. The email sequence was personalized based on the user's industry and engagement with the content. We used lead scoring to identify when a lead was "sales-ready" and automatically passed them to the sales team.
The Results
The campaign generated over 2,000 new leads in the first quarter. The email nurturing program was highly effective, resulting in a 120% increase in the number of Sales Qualified Leads (SQLs) passed to the sales team. The lead-to-customer conversion rate increased by 30%.
DataWeave significantly improved lead generation by implementing a LinkedIn Ads campaign promoting a gated research report, followed by an automated email nurturing sequence. This resulted in over 2,000 new leads, a 120% increase in Sales Qualified Leads, and a 30% improvement in lead-to-customer conversion rate.