Beauty Tech
How a Beauty Tech Brand Achieved a 7x ROAS with Influencer & Paid Collabs
An influencer and paid collaboration strategy on Instagram and YouTube helped a new beauty tech brand, GlamBot, achieve a 7x return on ad spend.
7x
Return on Ad Spend
500%
Lift in Brand Search
Credibility
Established Through Influencers
Client Overview
GlamBot makes an AI-powered device for personalized skincare analysis. They needed to educate consumers about their innovative product and build trust.
The Problem
The product was new and complex, and consumers were skeptical. Traditional advertising was not effective at explaining the product's benefits.
Our Strategy
Our strategy was to use trusted voices in the beauty community to explain and validate the product. We partnered with a select group of high-authority beauty influencers on YouTube and Instagram for in-depth reviews and tutorials. We then used these influencer videos in our paid ad campaigns.
Execution
We identified and partnered with 10 top-tier beauty influencers known for their honest reviews. They created detailed video content showcasing how the GlamBot device works. We then ran these videos as ads to a broad audience interested in beauty and skincare, leveraging the influencer's credibility as social proof.
The Results
The influencer content was highly persuasive. The paid campaigns using this content achieved an overall 7x ROAS. The brand saw a 500% lift in brand search queries after the campaign launched. The influencer videos became evergreen content assets for the brand.
GlamBot successfully leveraged beauty influencer content in paid ad campaigns to educate consumers and build trust in their new AI-powered skincare device. The strategy resulted in a 7x ROAS, a 500% increase in brand search queries, and valuable evergreen content.