Beverage Startup
Launching a Beverage Startup to 10,000+ Customers with Branding and Paid Strategy
A combined branding and paid launch strategy helped a new beverage startup, Fizzle, acquire over 10,000 customers in their first 60 days.
10k+
Customers in 60 Days
15%
Launch Day Conversion Rate
Buzz
Generated Massive Social Proof
Client Overview
Fizzle is a new brand of healthy, sparkling beverages. They were launching into a crowded market and needed to make a big splash.
The Problem
As a new brand, they had zero brand awareness or market presence. They needed a launch strategy that would quickly build a customer base and generate buzz.
Our Strategy
We executed a two-phase launch. Phase one was a pre-launch branding and awareness campaign focused on building an email list and social media following. Phase two was the official launch, driven by a multi-channel paid media blitz on Meta, TikTok, and influencer channels.
Execution
For the pre-launch, we created a compelling brand story and visual identity. We ran a giveaway campaign to build an email list of 5,000 interested consumers. For the launch, we used the email list to drive initial sales and seeded the product with 100 micro-influencers. Paid ads targeted lookalike audiences from the initial buyers.
The Results
The launch was a huge success. The brand acquired over 10,000 customers in the first 60 days. The pre-launch email list had a 15% conversion rate on launch day. The influencer campaign generated a massive amount of UGC and social proof, which was then used in future ads.
Fizzle, a new sparkling beverage brand, achieved a successful launch by implementing a two-phase strategy. A pre-launch campaign focused on building brand awareness and an email list. The official launch involved a multi-channel paid media blitz and influencer seeding. The brand acquired over 10,000 customers in the first 60 days, with a 15% conversion rate from the pre-launch email list. The influencer campaign generated significant user-generated content, contributing to the brand's social proof and future ad campaigns.