D2C Skincare
How We Helped a D2C Skincare Brand 5X Their ROAS Using Paid Social & AI Ad Optimization
A full-funnel Meta Ads strategy combined with AI-driven creative optimization propelled this D2C skincare brand to achieve a 5x ROAS and a 40% reduction in CPA.
5x
ROAS Increase
40%
CPA Reduction
300%
Revenue Growth
Client Overview
Glow Tincture is a rising D2C brand offering organic, luxury skincare products. They had a strong product line but struggled to scale profitably in the competitive beauty market.
The Problem
The brand's Meta Ads campaigns were underperforming with a low ROAS of 1.2x and a high Cost Per Acquisition (CPA) that made scaling impossible. Their creatives weren't resonating, and their targeting was too broad.
Our Strategy
Our strategy involved a complete overhaul of their Meta Ads account. We focused on three key areas: 1) Advanced audience targeting using first-party data and value-based lookalikes. 2) AI-powered creative testing to identify winning ad formats and messaging. 3) A structured, full-funnel campaign approach to guide users from awareness to conversion.
Execution
In a 90-day sprint, we launched a multi-layered campaign structure. Top-of-funnel campaigns used engaging video content to build brand awareness. Middle-of-funnel focused on retargeting website visitors with user-generated content (UGC) and reviews. Bottom-of-funnel campaigns used Dynamic Product Ads (DPA) to close sales. Our AI tools continuously optimized ad spend towards the best-performing audiences and creatives.
The Results
The results were transformative. The brand achieved a sustained 5x ROAS, decreased their CPA by 40%, and saw a 300% increase in monthly revenue from paid social channels. The AI-driven creative approach led to a 75% higher click-through rate (CTR).
Glow Tincture, a D2C skincare brand, significantly improved its Meta Ads performance through a strategic overhaul. By implementing advanced audience targeting, AI-powered creative testing, and a full-funnel campaign structure, the brand achieved a 5x ROAS, a 40% reduction in CPA, and a 300% increase in monthly revenue from paid social channels within 90 days. The AI-driven creative approach also led to a 75% higher CTR.