Eco-Friendly Products
How an Eco-Friendly Brand Built Trust and Drove Sales with UGC Ad Campaigns
By leveraging User-Generated Content (UGC) in their ad campaigns, Greenify, an eco-friendly product brand, increased their conversion rate by 60% and built a strong community.
60%
Higher Conversion Rate
200%
Increase in Social Engagement
Authentic
Brand Trust Established
Client Overview
Greenify sells a range of sustainable and zero-waste products for the home. They wanted their marketing to reflect their brand's authenticity and community focus.
The Problem
Their polished, studio-shot ads were not performing well. They came across as inauthentic and failed to build the trust needed for consumers to switch to a new, eco-conscious brand.
Our Strategy
We shifted their creative strategy to be 100% focused on User-Generated Content. We launched a campaign encouraging customers to share photos and videos of their products in use. This authentic content was then repurposed for paid social ads on Meta and TikTok.
Execution
We sourced and licensed high-quality UGC from existing customers. The ad copy was written to feel personal and community-driven, often quoting the original creator. We targeted audiences with interests in sustainability and eco-friendly living. The ads drove traffic to landing pages that also featured UGC.
The Results
The UGC-based ads were a huge success. The ad campaigns had a 60% higher conversion rate compared to the previous studio-shot ads. The brand's social media engagement increased by 200% as more customers were inspired to share their own content. This strategy built a powerful flywheel of authentic social proof.
Greenify's shift to a UGC-focused ad strategy resulted in a 60% higher conversion rate compared to studio-shot ads. Social media engagement increased by 200%, creating a flywheel of authentic social proof and building trust with eco-conscious consumers.