EdTech
How an EdTech Brand Reached 1 Million Users via Paid Social & Influencer Collabs
A combined strategy of paid social campaigns and authentic influencer collaborations helped Cognify Learning, an educational app, reach over 1 million users.
1M+
Users Reached
50%
Lower CPI from Influencers
Top App
Featured in Industry Lists
Client Overview
Cognify Learning offers a game-based learning app for children. They needed to quickly build brand awareness and drive downloads among parents.
The Problem
The brand was struggling to gain traction in the crowded EdTech app market. Their messaging was not effectively communicating the educational benefits and fun aspects of their app to parents.
Our Strategy
We launched a two-pronged strategy: 1) Paid social campaigns on Meta and TikTok targeting parents with interests in education and child development. 2) An influencer marketing campaign partnering with trusted parent bloggers and family content creators to provide authentic reviews and testimonials.
Execution
The paid social ads featured videos of children engaging with the app and testimonials from educators. The influencer campaign involved 30+ creators who were given full access to the app to create genuine content for their followers. A referral program was implemented through the influencers to track downloads.
The Results
The integrated campaign helped the app reach over 1 million users in its first year. The cost per install from influencer marketing was 50% lower than from traditional ads. The brand was featured in several "Top Educational Apps" lists due to the positive buzz.
Cognify Learning successfully increased brand awareness and app downloads through an integrated paid social and influencer marketing campaign. The app reached over 1 million users in its first year, with influencer marketing proving more cost-effective than traditional ads and driving positive brand recognition.