Edutainment
How an Edutainment Brand Used an Omni-channel Strategy to Increase Subscriptions by 150%
An omni-channel marketing strategy across YouTube, TikTok, and email helped an edutainment brand increase its monthly subscriptions by 150%.
150%
Increase in Subscriptions
100k
TikTok Followers
High-Converting
Email Channel Developed
Client Overview
CurioKids creates fun, educational video content for children, available through a subscription service. They wanted to reach parents across multiple digital touchpoints.
The Problem
They were only marketing on one channel (YouTube) and were missing out on opportunities to engage with their audience on other platforms. Their subscriber growth had plateaued.
Our Strategy
We developed an omni-channel strategy to create a cohesive brand experience. We repurposed their long-form YouTube content into short, engaging clips for TikTok and Instagram Reels to drive awareness. We used email marketing to nurture leads and communicate the value of a full subscription.
Execution
The short-form video clips on TikTok and Instagram drove traffic to their YouTube channel and website. We ran a lead generation campaign offering free educational printables in exchange for an email address. The email sequence then promoted their subscription service.
The Results
The omni-channel approach successfully re-ignited their growth. Monthly subscriptions increased by 150% over six months. Their TikTok channel grew to 100k followers, becoming a major top-of-funnel discovery platform. The email list became their highest-converting channel.
CurioKids re-ignited subscriber growth by implementing an omni-channel marketing strategy. They repurposed YouTube content for TikTok and Instagram, generating significant top-of-funnel traffic. Email marketing, fueled by a lead generation campaign, became their highest-converting channel, resulting in a 150% increase in monthly subscriptions within six months.