Fintech
How We Achieved a 50% Lower Cost-Per-Install for a Fintech App
Through targeted mobile app install campaigns on Google and Apple Search Ads, we drove over 100,000 installs for the MoneyFlow app while decreasing the Cost-Per-Install (CPI) by 50%.
100k+
App Installs
50%
CPI Reduction
25%
Higher 30-Day Retention
Client Overview
MoneyFlow is a mobile-first fintech app for personal budgeting and investing. Their goal was to rapidly increase their user base in a competitive app marketplace.
The Problem
The cost to acquire new users was steadily increasing, making it difficult to scale their marketing efforts. Their app store listings were not optimized, leading to a low conversion rate from view to install.
Our Strategy
Our strategy was twofold: 1) Optimize their App Store and Google Play listings (ASO) with better keywords, screenshots, and descriptions. 2) Launch highly targeted app install campaigns using Google App Campaigns and Apple Search Ads, focusing on users searching for financial management terms.
Execution
We A/B tested different app icons and screenshots to improve conversion rates. The ad campaigns were optimized for in-app actions (like completing registration) rather than just installs, which attracted higher-quality users. We used AI tools to analyze competitor bidding strategies and identify opportunities.
The Results
The campaign resulted in over 100,000 new installs within four months. The ASO improvements and optimized ad campaigns led to a 50% reduction in the average Cost-Per-Install. The focus on in-app actions resulted in a 25% higher user retention rate after 30 days.
MoneyFlow achieved significant growth through ASO and targeted ad campaigns. They acquired 100,000+ new users in four months, reduced Cost-Per-Install by 50%, and increased 30-day user retention by 25%.