Fitness Equipment
How a Fitness Brand Dominated Google Shopping and Pinterest to 4x Revenue
A dual-platform strategy focusing on Google Shopping and Pinterest Ads helped Forge Fitness, a D2C fitness equipment brand, increase their revenue by 4x in one year.
4x
Revenue Growth (YoY)
6x
ROAS on Google Shopping
30%
Sales from Pinterest
Client Overview
Forge Fitness sells high-quality home gym equipment directly to consumers. They were facing intense competition from established brands and needed to stand out.
The Problem
Their Google Shopping campaigns were unprofitable due to a poorly structured product feed and low-quality listings. They were not leveraging visual platforms like Pinterest to showcase their products' design and functionality.
Our Strategy
We completely restructured their Google Shopping feed, optimizing product titles, descriptions, and images for maximum visibility and relevance. On Pinterest, we launched campaigns targeting users searching for "home gym ideas" and "workout inspiration," using compelling video and image pins.
Execution
We implemented a Performance Max campaign on Google to automate bidding and targeting across all Google properties. On Pinterest, we created detailed boards for different types of workouts and equipment, establishing the brand as an authority. We used Shopping Ads on both platforms to make purchasing seamless.
The Results
The strategy resulted in a 4x revenue increase year-over-year. The optimized Google Shopping campaigns achieved a 6x ROAS, a 200% improvement. Pinterest became a major driver of new customer acquisition, accounting for 30% of all online sales.
Forge Fitness achieved a 4x year-over-year revenue increase by restructuring their Google Shopping feed and launching targeted Pinterest campaigns. Google Shopping ROAS improved by 200% to 6x, while Pinterest became a major acquisition channel, driving 30% of online sales.