How a Healthcare Startup Acquired 5,000 Patients in a Niche Audience

Client Overview

CareConnect is a telehealth platform providing specialized care for a rare chronic condition. They needed to reach a very specific and hard-to-find patient population.

The Problem

Traditional broad advertising was ineffective and expensive. They were struggling to reach the small, geographically dispersed community of patients who needed their service.

Our Strategy

Our strategy was based on deep audience research and precise targeting. We used Meta Ads to target users who were members of specific support groups and followers of relevant foundations. We also launched a Google Ads campaign targeting the exact medical terminology and keywords that this patient population would use when searching for information.

Execution

The ad creative and messaging were designed to be empathetic and informative, speaking directly to the unique challenges of the condition. The landing page provided clear, trustworthy information and an easy way to book a consultation. We ensured all marketing was HIPAA compliant.

The Results

The niche targeting was incredibly effective. The campaigns successfully acquired 5,000 new patients in the first year, exceeding their goals by 150%. The cost per patient acquisition was 80% lower than their previous, broader efforts. CareConnect became the leading telehealth provider in their niche.

AI-Generated Outcome Summary

CareConnect, a telehealth platform for a rare chronic condition, achieved significant success by using precise targeting on Meta and Google Ads. They focused on specific support groups, relevant foundations, and medical terminology, resulting in the acquisition of 5,000 new patients within the first year, exceeding their goal by 150%. The cost per patient acquisition was reduced by 80% compared to previous broader marketing efforts, establishing CareConnect as a leader in their niche.