Home Decor
How a Home Decor Brand Grew 250% with Shopping Ads and Visual Storytelling
By combining optimized Google Shopping ads with visual storytelling on Pinterest and Instagram, a home decor brand grew its online revenue by 250%.
250%
Revenue Growth (YoY)
80%
Higher CTR on Shopping Ads
300%
Instagram Follower Growth
Client Overview
Casa Chic sells curated, modern home decor items. They needed to inspire potential buyers and make their products stand out.
The Problem
Their products were not being showcased effectively online. Their standard product photos were not conveying the style and quality of their items, leading to low engagement and sales.
Our Strategy
We implemented a visually-driven strategy. We optimized their Google Shopping feed with high-quality lifestyle images instead of just product shots. On Pinterest and Instagram, we focused on visual storytelling, creating content around home styling tips, room makeovers, and "shop the look" posts.
Execution
The Google Shopping campaigns used the optimized lifestyle images, which led to a higher CTR. On Instagram and Pinterest, we collaborated with home decor influencers to create beautiful content featuring Casa Chic products. We used shoppable posts and pins to create a seamless path to purchase.
The Results
The visually-driven strategy was highly effective, increasing online revenue by 250% year-over-year. The CTR on their Google Shopping ads increased by 80%. The brand's Instagram following grew by 300%, and it became a significant source of referral traffic and sales.
Casa Chic increased online revenue by 250% year-over-year by implementing a visually-driven marketing strategy. This included optimized Google Shopping feeds with lifestyle images, visual storytelling on Pinterest and Instagram, and collaborations with home decor influencers. These efforts led to an 80% increase in Google Shopping ad CTR and a 300% growth in Instagram followers.