Legal Services
How a Law Firm Doubled Their Caseload with Hyper-Targeted Lead Generation Campaigns
A targeted lead generation campaign on Google and LinkedIn helped a specialized law firm double their monthly caseload in just four months.
2x
Monthly Caseload
12x
Return on Ad Spend
High-Value
Client Acquisition
Client Overview
Justice Law Firm specializes in corporate law. They wanted to attract more high-value business clients.
The Problem
Their website was not generating any leads, and they were invisible in search results for their key practice areas. They were losing potential clients to more digitally savvy competitors.
Our Strategy
We focused on capturing high-intent leads from potential business clients. We launched a Google Ads campaign targeting very specific, "money" keywords related to their practice areas (e.g., "business contract lawyer"). On LinkedIn, we targeted ads to C-level executives and legal department heads in their target industries.
Execution
We created dedicated, professional landing pages for each practice area, optimized for lead capture. The Google Ads were tightly themed, and the LinkedIn ads promoted a free consultation. All leads were funneled directly into their CRM for immediate follow-up from the legal team.
The Results
The campaigns started generating high-quality leads within the first week. After four months, the firm had doubled its average monthly caseload, with all new cases being high-value corporate clients. The ROI on the ad spend was over 12x.
Justice Law Firm significantly increased its high-value corporate client base by implementing targeted Google Ads and LinkedIn campaigns. This resulted in a doubled monthly caseload and a 12x ROI within four months by focusing on high-intent keywords, executive-level targeting, and optimized landing pages.