Luxury Fashion
Driving Exclusivity and Sales for a Luxury Fashion Brand with AI-Powered Ads
An AI-powered advertising strategy on Meta and Pinterest helped Eclat Couture increase their online sales by 150% while maintaining a premium brand image.
150%
Online Sales Growth
40%
Increase in AOV
200%
Targeted Traffic Increase
Client Overview
Eclat Couture is a high-end fashion brand known for its exclusive designs and craftsmanship. They wanted to grow their online sales without diluting their brand's luxury appeal.
The Problem
The brand was hesitant to use digital advertising for fear of appearing too mainstream. Their previous efforts were not reaching the right affluent audience and failed to convey the quality of their products.
Our Strategy
We developed an AI-driven strategy that used sophisticated targeting and elegant, high-production-value creatives. We used Meta's value-based lookalike audiences to target users similar to their top existing customers. On Pinterest, we used visually rich Collection Ads to showcase their products in a curated, editorial style.
Execution
We produced a series of cinematic video ads and professional lookbooks. Our AI tools analyzed which visual styles and product combinations resonated most with the target audience and automated the ad creation process. Retargeting campaigns focused on cart abandoners with special offers for a private consultation.
The Results
The campaign increased online sales by 150% in six months. The Average Order Value (AOV) went up by 40%, as the ads successfully attracted high-value customers. The brand saw a 200% increase in website traffic from their target demographic.
Eclat Couture increased online sales by 150% in six months using an AI-driven digital strategy. The Average Order Value rose by 40%, and website traffic from their target demographic increased by 200%. The campaign successfully targeted affluent customers without compromising the brand's luxury appeal.