Nonprofit
Driving Awareness and Donations for a Nonprofit with Google Ad Grants and Meta Ads
Using a combination of a $10,000/month Google Ad Grant and a targeted Meta Ads campaign, we helped a nonprofit increase online donations by 200%.
200%
Increase in Online Donations
15k+
Monthly Visitors from Grant
$10k/mo
Google Ad Grant Utilized
Client Overview
The Hope Foundation is a nonprofit organization focused on providing clean water to developing communities. They needed to increase their online visibility and donor base.
The Problem
The organization had a limited marketing budget and was struggling to compete for attention online. They were not fully utilizing their Google Ad Grant.
Our Strategy
Our strategy was to maximize their Google Ad Grant to drive awareness and website traffic, and then use a small, targeted Meta Ads budget to retarget website visitors and convert them into donors.
Execution
We completely restructured their Google Ad Grant account, building out campaigns that targeted users searching for information about the global water crisis and charitable giving. This drove a large volume of relevant traffic. We then created a Meta retargeting campaign that showed these visitors powerful impact stories and a clear call-to-action to donate.
The Results
The strategy was highly effective. The Google Ad Grant drove over 15,000 new website visitors per month. The Meta retargeting campaign had a high conversion rate, resulting in a 200% increase in online donations over a six-month period. The effective cost per donation was significantly reduced.
The Hope Foundation, a nonprofit focused on clean water initiatives, significantly increased online donations by 200% within six months. This was achieved by strategically leveraging their Google Ad Grant to drive relevant website traffic and implementing a targeted Meta retargeting campaign to convert visitors into donors, substantially reducing the cost per donation.