SaaS Platform
How We Scaled a B2B SaaS Platform by 300% in Organic Traffic Using SEO & Google Ads
An integrated SEO and Google Ads strategy focused on high-intent keywords and content marketing drove a 300% increase in organic traffic and a 50% increase in demo requests for this B2B SaaS platform.
300%
Organic Traffic Growth
50%
Increase in Demo Requests
#1-3
Rankings for Core Keywords
Client Overview
InnovateHub provides a project management SaaS solution for tech startups. They had a powerful product but were invisible in search results for their core features.
The Problem
The company was heavily reliant on outbound sales with almost no organic presence. Their website was not optimized for search engines, and they were missing out on high-intent leads from users actively searching for their solution.
Our Strategy
We developed a holistic search strategy. For SEO, we focused on technical optimization, on-page content based on keyword clusters, and building authority through high-quality backlinks. For Google Ads, we targeted bottom-of-funnel keywords to capture immediate demo requests while the long-term SEO strategy gained momentum.
Execution
We performed a full technical SEO audit and migration. We created a content hub of valuable resources (blog posts, guides, templates) targeting user pain points. Our Google Ads campaign used Single Keyword Ad Groups (SKAGs) for maximum relevance and Quality Score. We A/B tested landing pages continuously to improve conversion rates.
The Results
Within 6 months, organic traffic grew by 300%. The site achieved top 3 rankings for several high-value commercial keywords. The Google Ads campaign maintained a 25% conversion rate for demo requests, which increased by 50% overall when combined with organic growth.
InnovateHub, a project management SaaS provider, significantly improved its online visibility and lead generation through a combined SEO and Google Ads strategy. Within six months, organic traffic increased by 300%, achieving top 3 rankings for key commercial keywords. The Google Ads campaign sustained a 25% conversion rate for demo requests, contributing to an overall 50% increase in demo requests.