Subscription Box
How a Subscription Box Reduced Churn by 30% with Meta & Email Automation
A strategy combining Meta retargeting ads with a sophisticated email automation workflow helped a subscription box company reduce customer churn by 30%.
30%
Churn Reduction
40%
Increase in Customer LTV
15%
Canceled Subscribers Reactivated
Client Overview
Curated Crate offers a monthly subscription box for gourmet foods. Their main challenge was customer retention.
The Problem
The company had a high monthly churn rate of 15%. Customers were canceling after only a few months, making the business model unsustainable due to high acquisition costs.
Our Strategy
Our strategy was entirely focused on increasing customer lifetime value (LTV) and reducing churn. We implemented an email automation series to improve the customer experience and built a retention-focused retargeting campaign on Meta.
Execution
The post-purchase email sequence included sneak peeks of the next month's box, recipes using the products, and opportunities to provide feedback. The Meta retargeting campaign targeted current subscribers with ads showcasing the value of long-term membership and offered incentives for not canceling. We also targeted users who had canceled with "win-back" offers.
The Results
The retention strategy had a significant impact. The monthly churn rate was reduced from 15% to 10.5%, a 30% improvement. The average customer lifetime value increased by 40%. The "win-back" campaign was able to reactivate 15% of canceled subscribers.
Curated Crate reduced monthly churn from 15% to 10.5% (a 30% improvement) and increased average customer lifetime value by 40% through email automation and Meta retargeting campaigns focused on retention and win-back strategies. The win-back campaign reactivated 15% of canceled subscribers.